Great user experience and design

With more than 16 years of experience in UI and UX design, I have extensive expertise in all types of digital products

I specialize in crafting custom design solutions tailored to elevate the usability and visual design. With more than 16 years of experience, I have helped numerous companies—from small startups to global brands to create engaging digital experiences that not only look great but also deliver seamless usability. My portfolio includes mobile apps, websites, and user interfaces for renowned clients such as LEGO, Danske Bank, Bang & Olufsen, Salling Group and many others.

My focus is on designing intuitive user interfaces that bridge the gap between aesthetics and functionality. Each project is guided by a deep understanding of UX principles, ensuring that every interaction a user has with your digital product is smooth, efficient, and enjoyable. Whether it’s a mobile app designed to streamline user actions on the go or a complex website offering in-depth services and information, my goal is to simplify the digital landscape for your users while maintaining your brand’s identity.

My work spans various industries, including finance, retail, education, and entertainment. This diverse background allows me to approach each project with a fresh perspective, tailoring solutions to meet the specific challenges and goals of your business. From crafting the user journey on Danske Bank’s Sunday Loan and Sunday Owner platforms, to building internal systems for organizations like Byggeskadefonden and NETTO’s Scan&Go app, my designs are developed with the end-user in mind.

Brand consistency is at the heart of what I do. For clients like WorldTicket and Comedy Zoo, I was responsible for designing complete branding guidelines, including typography, color palettes, and visual elements that aligned with their brand’s voice and vision. My goal is to ensure that every aspect of your brand—whether it’s online or in print—feels cohesive and recognizable.

Designing a website or app isn’t just about making it look good. It’s about creating an experience that makes your users’ lives easier. When I worked on the Byg og Miljø platform, for instance, the focus was on simplifying complex bureaucratic processes, making it easier for users to navigate and complete tasks. Similarly, my work on Borger.dk, the official government service platform, involved designing a highly functional and accessible interface that serves millions of users with varying levels of technical expertise.

My skill set also includes a strong foundation in creating interactive transitions and animations. For example, I developed volume animations and transitions for Bang & Olufsen’s BeoSound Moment, where I worked to ensure that the user experience was as intuitive and fluid as possible. These animations contributed to an enhanced, luxurious user experience, making interactions with the product both engaging and enjoyable.

As a freelance design consultant, I offer businesses the flexibility to bring in high-level design expertise without the overhead of hiring full-time staff. Whether you need a one-off project, ongoing design support, or consultation on improving your digital strategy, I can adapt to your needs and provide the level of involvement that works for your company.

Freelancers offer a unique advantage in that we can work across a variety of projects simultaneously, bringing fresh insights from different industries and applying them to your business. My clients benefit from a wide range of design perspectives and solutions, whether it’s a full mobile app redesign, the creation of internal administrative systems, or branding materials. I work closely with your team to ensure that the final product not only meets but exceeds your expectations.

Your digital presence is often the first impression customers have of your brand. Let’s make it count. At Plain Simple, I’m dedicated to helping businesses like yours create memorable, user-centered digital experiences that drive engagement and conversions.

Explore my portfolio to see the impact I’ve made for clients like LEGO, Salling Group, DR, Øresundsbron, and many more. Contact me today, and let’s discuss how we can transform your digital projects into seamless, engaging, and beautiful user experiences that reflect your brand’s values.

With Plain Simple, it’s not just about design—it’s about creating a better, simpler digital experience for your users.